IF



"IF? Who the heck does it mean? Also, I know she's a member of The Guild in Planeptune, but I know what it means... and that means 'Idea Factory,' hence the Hyperdimension Neptunia games' publisher's name. I bet she can help me... well, hopefully I guess. It'll be a matter of charisma ya know."

--Su Ji-Hoon, Planeptune's Guild

IF (アイエフ, Aiefu) is a human character who is known for being a member of The Guild in Planeptune. Her name refers to the company Idea Factory, publisher of the Hyperdimension Neptunia games.

IF is the most level-headed of the bunch, and she cares more about the others than they notice, or that she cares to let them notice. She is always seen fiddling with one of her many cell phones, and rumor has it that her personality changes if you take them away from her.

She is later become of the members that goes up against Lena Loud alongside Mela Lee, Blanc/White Heart, Megan Shipman, Silica/Keiko Ayano, Minori Kusheida, Madoka Kaname and Rie Tanaka.

Personality
From her experience over time, IF is a knowledgeable girl, but she can sometimes be overconfident over what she knows. She is headstrong and always plans and finishes things her way. Because of this, she does not like doing things that does not benefit her or any of her group's main objectives. Nevertheless, she's dragged along things that she does not want to do. Despite being almost always serious, IF can be sarcastic over some things. As of VII, it is revealed that IF has a strong emotional dependency on the cellphone's she keeps close, when Neptune takes her phone from her she becomes desperate to get it back regressing from her strong and independent demeanor to one more cutesy and innocent who was whining to get her cellphone back. She returns to normal almost immediately once she gets it back however.